Matterport Virtual Walkthrough & B2B Sales Enablement
Client: EGY Chem • Iso Soft Location: Egypt Year: 2024 Category: Matterport • 360 Tours • Digital Twin • Industrial B2B Experience
Project Overview:
Industrial facilities are often situated in remote zones, making physical site visits a significant logistical challenge for international and domestic B2B buyers. For EGY Chem, the goal was to demonstrate production quality and operational scale without the friction of travel. Metas developed a Matterport-powered digital twin of the factory, providing a transparent, 360-degree view of the production lines. This allows stakeholders to conduct “virtual inspections” from anywhere in the world, fostering trust through authentic visibility.
Project Goals:
- Remote B2B Evaluation: Enable buyers to assess production lines and facility standards without physical travel.
- Build Institutional Trust: Showcase cleanliness, safety protocols, and workflow efficiency to prove operational excellence.
- Logistical Efficiency: Drastically reduce the time and cost associated with scheduling on-site visits for early-stage prospects.
- Streamline Procurement: Use the digital twin as a pre-qualification tool to ensure only high-intent buyers move to the final site-visit stage.
The B2B Buyer Experience:
- Navigable Production Lines: Buyers can virtually walk through the factory floor, inspecting equipment placement, workflow organization, and the scale of the facility in high resolution.
- Transparency in Operations: Unlike a curated corporate video, the 360-degree digital twin offers an honest look at the factory’s daily readiness, signaling professional setup and quality control.
- Interactive Qualification: Procurement teams can use the tour to answer technical questions regarding space and capability early in the sales cycle, speeding up the decision-making process.
Scope & Deliverables:
- High-Fidelity Matterport Tour: A complete, interactive digital twin of the EGY Chem industrial environment.
- Laser/3D Spatial Capture: Precise scanning that accurately represents the layout and technical infrastructure.
- Sales-Ready Integration: A web-accessible link designed for easy sharing by sales teams during remote pitches and procurement meetings.
- Production Workflow Visualization: Clear navigation paths through critical zones, from raw material handling to final packaging.
Technology & Production:
- Platform: Matterport (The industry standard for spatial digital twins).
- Capture Pipeline: Advanced laser scanning for architectural accuracy + 3D spatial data.
- Accessibility: Fully web-based; accessible via desktop, tablet, or mobile without specialized software.
- Format: Metaverse-ready 360-degree industrial walkthrough.
Why Digital Twins are Essential for Manufacturing:
- Reduced Sales Friction: Eliminates the “travel barrier,” allowing sales teams to show the factory to anyone, anywhere, instantly.
- Global Reach: Enables Egyptian manufacturers to compete on an international scale by providing high-tech transparency to global partners.
- Enhanced Brand Image: Positions the factory as a modern, tech-forward leader that embraces digital transformation and Industry 4.0 standards.
- Cost Savings: Fewer non-essential site visits lead to reduced logistics spending and less disruption to daily factory operations.
Summary:
The EGY Chem Factory 360 Tour is a strategic B2B tool that transforms industrial marketing. By merging Matterport technology with industrial transparency, Metas provided EGY Chem with a powerful digital asset that builds immediate buyer confidence, reduces logistical burdens, and accelerates the path from initial inquiry to final contract.
