Web-Based Digital Twin & AI-Driven Interactive Storytelling
Client: Liberty Dental Clinic (UAE) Year: 2023 Category: Digital Twin • Metaverse Environment • 360 Tours • 3D Scanning • Interactive Storytelling
Project Overview:
Liberty Dental Clinic is a premier dental institute in the UAE, established in 1998 by Dr. Majd Naji. To bridge the clinic’s decades of legacy with a future-facing digital strategy, Metas developed Libertyverse. This project is a high-fidelity, web-based digital twin that transforms the physical clinic into an immersive metaverse environment. By combining real-world laser scanning with AI-driven reconstruction, Libertyverse allows patients and partners to explore the facility remotely while engaging with the brand’s history through interactive narration.
Project Goals:
- Legacy Preservation: Digitally archive and present the clinic’s 25-year history in a modern, interactive format.
- High-Fidelity Replication: Create a true-to-life digital twin using advanced 3D scanning and AI point cloud workflows.
- Automated Guidance: Implement avatar-robot storytellers to provide guided tours and narrate key institutional milestones.
- Frictionless Accessibility: Deliver a premium 3D experience directly through web browsers, eliminating the need for app downloads.
The Experience:
- AI-Captured Spatial Reconstruction: The physical clinic was meticulously scanned and reconstructed using an AI point cloud workflow. This ensures that the digital environment is not just an approximation but a precise spatial twin of the actual medical facility.
- Interactive 360 Exploration: Integrated with Matterport technology, the experience offers smooth, high-resolution 360-degree navigation, allowing users to visit treatment rooms, reception areas, and heritage displays from anywhere in the world.
- Avatar-Robot Narrators: The “metaverse” layer features specialized avatar robots that act as digital guides. These narrators guide visitors through the space, explaining the clinic’s specialized services and historical achievements, turning a simple tour into a branded storytelling experience.
Technology & Production:
- Platform: Web-based (Cross-device compatibility)
- Core Interactivity: JavaScript-powered interactive layers
- Spatial Capture: Matterport 360 + 3D scanning pipeline
- Reconstruction Engine: AI Point Cloud workflow for processing raw scan data into navigable 3D meshes
- Experience Model: Hybrid Digital Twin / Metaverse environment
Scope & Deliverables:
- Libertyverse Environment: A fully hosted, web-accessible digital twin of the Liberty Dental Clinic.
- 360-Tour Integration: Immersive Matterport-powered navigation throughout the facility.
- Narrative Layer: Scripted avatar-robot animations and voice-over integration.
- Spatial Data Assets: High-accuracy point cloud data and architectural reconstructions.
Use Cases & Impact:
- Global Brand Credibility: Demonstrates technical leadership and transparency to international patients.
- Patient Discovery: Reduces dental anxiety by allowing new patients to familiarize themselves with the clinic environment virtually.
- Legacy Marketing: Serves as a digital museum of the clinic’s contributions to dentistry in the UAE.
- Training & Onboarding: Provides a spatial reference for new staff members to learn the clinic’s layout and standard operating procedures.
Summary:
Libertyverse showcases Metas’ ability to translate physical luxury and medical heritage into the digital realm. By merging AI-driven 3D scanning with web-based interactivity, we provided Liberty Dental Clinic with a powerful engagement tool that honors its past while securing its position in the future of the healthcare metaverse.
