Immersive VR Flying Experience | Riyadh Stadium Infrastructure Showcase
Client: SBM (Saudi Business Machines) | Year: 2024 | Category: VR Experience • Event Activation • Infrastructure Visualization
Project Overview:
Metas developed VR Vitruvian for SBM at LEAP 2024, delivering a high-impact, immersive VR flying experience over Riyadh. The simulation culminates in a futuristic stadium environment, allowing visitors to explore complex infrastructure systems interactively. The project combines gamified exploration, intuitive UI/UX design, and motion-based simulation to engage attendees while clearly communicating SBM’s capabilities.
Project Goals:
- Captivate visitors in a crowded, high-traffic event environment.
- Showcase infrastructure and physical security systems in a visual, explorable format.
- Simplify complex system understanding through interactive simulation instead of technical explanation.
The Experience:
- Flying Tour Over Riyadh: Users soar above the city in a superhero-style flight, navigating key viewpoints for immediate engagement.
- Stadium Finale: The tour transitions into a detailed stadium environment where visitors explore infrastructure layouts, systems, and components through guided, interactive flow.
- Vitruvian Integration: The experience is built for Vitruvian VR’s mechanical and gyroscopic system, providing realistic motion-based simulation while ensuring safety and control for event use.
Scope & Deliverables:
- Concept and experience design with gamified flight narrative and discovery flow.
- Full integration with Vitruvian mechanical/gyroscopic system.
- Interactive UI/UX optimized for first-time users in high-traffic environments.
- Engaging interactive elements to enhance retention and visitor participation.
- Stadium infrastructure showcase highlighting critical systems and layouts.
- Fully developed VR gamification experience, including UI design and implementation.
- Documentation for interactive elements and challenges.
Technology & Production:
- Engine: Unreal Engine for real-time interactive simulation
- VR Hardware: HTC Vive Pro for high-fidelity immersive display and tracking
- 3D Production: Blender + 3ds Max for environment modeling, props, and asset optimization
- Rendering & Performance: NVIDIA RTX acceleration for cinematic real-time visuals
- Integration: Vitruvian VR mechanical/gyroscopic system for motion-based immersion
Impact at LEAP 2024 (Daily):
- 4,500+ visitors engaged per day
- 100+ participants completed the VR experience daily
- 480+ people joined the waiting list daily
Use Cases Demonstrated:
- Training & Education: Safer, interactive learning of complex systems
- Infrastructure & Smart Cities: Visualization of assets, layouts, and security components
- Sports & Fan Engagement: Interactive stadium experiences
- Tourism & Entertainment: Guided VR storytelling journeys and discovery
Summary:
VR Vitruvian at LEAP 2024 showcases Metas’ expertise in creating immersive, gamified VR experiences that communicate complex infrastructure clearly, engage visitors effectively, and leave lasting impressions in high-traffic event environments.
