Web-Based Interactive Sales Experience | Integrated Residential Compound, Alexandria
Client: Seif Developments (Seif Group)
Location: New Borg El Arab City, Alexandria, Egypt | Year: 2025
Category: Web-Based Sales Experience • 360 Tours • Unit Marketplace • Real Estate Visualization
Project Overview:
Metas developed MIRA as a web-based interactive sales platform for Soly Vie, the first fully integrated residential compound in New Borg El Arab City. Covering approximately 30 acres with upscale residential units, commercial zones, resort-style amenities, and investment-focused offerings, Soly Vie required a digital platform that clearly communicates the community’s lifestyle, supports 360 unit tours, and enables structured unit discovery and comparison.
Project Goals:
- Present Soly Vie as a complete lifestyle destination, beyond individual unit listings.
- Facilitate exploration through interactive navigation and immersive 360 tours.
- Improve unit discovery and decision-making with a structured marketplace.
- Provide sales teams with a consistent digital tool for client meetings, follow-ups, and remote buyer interactions.
The Experience Inside MIRA:
- Explore Soly Vie as a Destination: Users gain a clear understanding of the compound’s zones, amenities, and lifestyle offering through a guided, web-friendly experience.
- 360 Unit Tours: Buyers can virtually enter and explore units, building confidence and speeding up shortlisting decisions.
- Unit Marketplace: Interactive discovery, filtering, and comparison of units streamline the buyer journey and investment evaluation.
Scope & Deliverables:
- Web-based MIRA platform with full browser compatibility.
- 360 tour integration for immersive unit exploration.
- Unit marketplace module for discovery, comparison, and shortlisting.
- Visual storytelling and structured navigation aligned with lifestyle and investment messaging.
- Performance-optimized interface for smooth navigation across devices.
Technology & Production:
- Platform: Web-based, browser-ready experience
- Front-End: JavaScript
- Architectural Pipeline: Revit for data-aligned modeling and accuracy
- Visualization: Lumion for high-quality architectural presentation
- Immersion Layer: Integrated 360 tours
- Commercial Layer: Unit marketplace module for structured exploration
Why This Approach Works for Integrated Compounds:
- Converts complex information into a clear, guided digital journey.
- Enhances understanding of amenities, lifestyle, and security features.
- Supports remote and busy buyers in exploring the community efficiently.
- Streamlines unit shortlisting and decision-making with marketplace-driven navigation.
Project Status:
- First phase delivery targeted for 2026, per current project roadmap.
Summary:
Soly Vie demonstrates Metas’ expertise in creating web-based interactive sales platforms that translate integrated residential developments into immersive, easy-to-understand digital experiences. The platform enhances buyer engagement, supports structured decision-making, and delivers a premium, practical digital representation of complex real estate offerings.
