Industrial Digital Twin & Global B2B Sales Ecosystem
Client: PMG Group — El Prince for Marble & Granite Location: Egypt (Showroom: New Cairo – Halla Mall, 90th Street) Year: 2024 Category: 360 Tours • Digital Twin • Industrial B2B Experience • Immersive Walkthrough
Project Overview:
PMG Group (El Prince for Marble & Granite) stands as a titan in the Egyptian natural stone industry. Established in 1979, the group manages the entire stone lifecycle—from raw quarry extraction and gangsaw cutting to high-precision polishing and final installation. With a massive operational footprint serving the US, Europe, and the MENA region, the challenge was to convey this immense scale to international buyers without the need for constant, logistically heavy site visits. Metas developed a high-fidelity Matterport 360 digital twin that serves as a virtual gateway to their 35,000 m² facilities, allowing global partners to verify quality and capacity in real-time.
Project Goals:
- Visualizing Industrial Scale: Showcase the group’s extensive facilities and 800+ workforce to confirm production volume capabilities.
- Operational Transparency: Allow B2B stakeholders to inspect the “Stone Supermarket” and specialized granite/marble factories remotely.
- Global Market Expansion: Facilitate faster procurement for international buyers (US/Europe) by providing a “boots-on-the-ground” experience via the web.
- Strategic Pre-Qualification: Use the digital twin to filter high-intent buyers, ensuring physical visits are reserved for closing major contracts.
What the Experience Communicates:
- End-to-End Professionalism: The tour highlights the sophisticated transition of materials: from 10,000 m³ of raw blocks in stock to the CNC water-jet cutting tables and advanced polishing lines.
- Quality Control Verification: Industrial buyers can virtually inspect the organization of the warehouses and the precision of the gangsaw output, providing immediate reassurance of consistent product quality.
- Showroom to Factory Synergy: The digital journey bridges the gap between the premium Halla Mall (New Cairo) showroom and the heavy industrial operations in Shaq El Thobaan, telling a complete story of luxury backed by industrial power.
PMG Group Snapshot:
- Established: 1979
- Total Area: 35,000 m²+ of factories and warehouses.
- Facilities Captured: Granite Sector (D15), Marble Sector (E20), and high-capacity storage (A38/A39).
- Workforce: Over 800 specialized employees.
- Global Reach: Active export pipelines to the United States and European markets.
Scope & Deliverables:
- Interactive 360 Digital Twin: A navigable, web-based tour of PMG’s primary industrial sectors.
- Matterport Spatial Capture: High-accuracy 3D scanning documenting the specialized machinery and vast slab galleries.
- B2B Presentation Tool: A streamlined experience designed for procurement meetings, trade shows, and remote sales pitches.
- Multi-Location Integration: A unified digital experience covering showrooms, factories, and warehouses.
Technology & Production:
- Platform: Matterport (The global standard for industrial digital twins).
- Capture Pipeline: 3D Laser Scanning + High-Resolution Photogrammetry.
- Accessibility: Fully web-based; instant access via any device for international stakeholders.
- Output: Embed-ready tour for the PMG corporate website and digital catalogs.
Why This Works for Export-Led Growth:
- Builds Instant Trust: For international buyers, seeing the organized 35,000 m² facility is more convincing than any PDF brochure.
- Accelerates Approvals: Multiple stakeholders in different countries can explore the facility simultaneously, shortening the decision cycle.
- Modernizes Brand Perception: Reinforces PMG’s position as a forward-thinking, transparent leader in the global stone trade.
- Logistical Efficiency: Drastically reduces the “travel-to-trust” ratio, allowing the sales team to focus on high-value interactions.
Summary:
The PMG Group 360 Factory Tour is more than a visual asset; it is a critical piece of industrial infrastructure for the digital age. By transforming El Prince’s massive physical operations into an accessible digital twin, Metas has empowered the group to showcase its 45-year legacy and immense production capacity to the world, ensuring that “Made in Egypt” is synonymous with transparency and quality.
