Immersive 3D Product Visualization | Egypt & Middle East
Year: 2023 | Category: 3D Product Visualization • Interactive Sales App • Event Activation
Client: Brand Connection
Project Overview:
Metas developed a 3D interactive sales application for Brand Connection, a leading distributor of networking and data communication solutions in Egypt and the Middle East. Designed for ICT 2023, the app provides a digital product showroom that allows visitors to explore multiple hardware lines in a single screen, without the need to transport physical products. This immersive solution delivers a scalable, interactive, and visually compelling way to present products across kiosk and PC platforms, improving visitor engagement and booth efficiency.
Project Goals:
- Showcase multiple hardware product lines in one interactive interface.
- Reduce reliance on physical product transportation and booth storage.
- Streamline visitor journeys with a consistent, guided sales/demo flow.
- Enhance event readiness with a digital showroom optimized for touch and desktop use.
Products Showcased:
The app enabled Brand Connection to present key product portfolios, including:
- Grandstream
- Prorack
- Cisco
- Huawei
- Prolink
- Aruba
The Experience:
- Digital Product Showroom: Visitors can explore products quickly and intuitively, without the need for physical units.
- 3D Visualization: High-fidelity 3D models improve understanding, comparisons, and create a premium presentation for all audience types.
- Expo-Ready UI: Fast, intuitive navigation designed for kiosk touchscreens and desktop presentations, supporting sales team control and efficient booth flow.
Results & Impact:
- Reduced physical product transportation by 65%, lowering logistics costs and complexity.
- Minimized risk of damage or perishment to hardware during transport.
- Enabled showcasing more products in the same booth footprint.
- Provided a smoother, faster, and more engaging visitor experience.
What Metas Built:
- 3D interactive sales application tailored for multi-brand hardware portfolios.
- Touchscreen kiosk demo flow and PC desktop version for flexible presentation.
- Event-optimized product portfolio structure enabling fast discovery and guided exploration.
Tech & Production:
- Engine: Unreal Engine (real-time 3D interactive visualization)
- Deployment: Touchscreen kiosk and PC desktop
- Performance: RTX-ready for high-fidelity, smooth rendering
- Experience Type: Interactive, immersive 3D product showcase
Summary:
This project demonstrates Metas’ ability to transform complex hardware portfolios into engaging, interactive experiences. The Brand Connection 3D Sales App delivers operational efficiency, visitor engagement, and premium presentation—all without the burden of transporting physical products, making it ideal for exhibitions, showrooms, and corporate demos.
