Interactive Real Estate Visualization | Muruj Green City, Alexandria
Client: Ard El Fayrouz for Real Estate Investment
Project: Ivory Muruj | Location: Muruj District (Muruj Green City / Smouha), Alexandria, Egypt
Year: 2025 | Category: Interactive Sales Application • Touch • PC • VR • Lead Generation
Project Overview:
Metas developed MIRA for Ivory Muruj, a prime residential project within the Muruj Green City district in Alexandria. The district spans approximately 182 acres with a focus on self-sufficiency, greenery, and high-quality urban planning. Ivory Muruj occupies a strategic location overlooking villas and green spaces. MIRA delivers an interactive sales experience across touch screens, PC, and VR, helping buyers explore the district, understand context and scale, and make informed decisions efficiently.
Project Goals:
- Present a large, complex district clearly and accessibly.
- Translate project value through interactive visual storytelling instead of static brochures.
- Support buyers in moving from interest to action quickly.
- Reduce printing and modernize the sales office journey.
- Increase lead conversion through a structured discovery and guided exploration flow.
The MIRA Experience:
- Interactive District Storytelling: Buyers gain a clear understanding of Muruj District and Ivory Muruj through a guided digital journey, speeding comprehension for large-scale developments.
- Sales-Office Ready Flow: Optimized for real selling environments with:
- Touchscreen kiosks for interactive tables
- PC-based setups for presentations and sales meetings
- VR mode for immersive, high-impact demos
- RTX-enabled rendering for smooth visuals and high realism
- Visual Confidence for Faster Decisions: MIRA transforms plans and layouts into an intuitive visual experience, reducing friction and supporting confident shortlisting, especially for buyers comparing multiple compounds.
Scope & Deliverables:
- Full MIRA interactive real estate application tailored for Ivory Muruj
- District-level storytelling and project presentation flow
- High-fidelity 3D environments and optimized assets
- Multi-mode deployment: Touch • PC • VR
- Sales-oriented UX designed for guided exploration, shortlisting, and lead conversion
Technology & Production:
- Engine: Unreal Engine
- Hardware Support: RTX-enabled systems (NVIDIA acceleration)
- Modes: Touchscreen • PC • VR
- 3D Production: Autodesk 3ds Max + Revit
- Deployment: Sales office and event-ready configurations
Results:
- +55% improvement in buyer decision speed
- 45% reduction in printed materials
- 4X increase in lead conversion
Why This Works for Large Urban Developments:
- Explains project scale and location context in minutes
- Makes district-scale projects tangible before delivery
- Supports premium sales environments with modern presentation tools
- Improves lead conversion by keeping buyers engaged through a guided, interactive experience
Summary:
Muruj District – Ivory Muruj demonstrates Metas’ expertise in creating interactive, multi-mode real estate sales platforms that simplify complex urban developments, enhance buyer confidence, and deliver measurable improvements in engagement, decision-making, and conversion rates.
