Interactive AI Exhibition Experience & Lead Generation
Client: Thakaa Med (Riyadh, Saudi Arabia) Year: 2023 Category: AI Avatar • Interactive Experience • Exhibition Engagement • Lead Capture
Project Overview:
Thakaa Med is a pioneering AI-first healthcare provider based in Riyadh, specializing in advanced diagnostic solutions like Dental IQ, Stroke IQ, and Chest IQ. To communicate these complex, predictive healthcare models in a fast-paced exhibition environment, Metas developed an Interactive AI Avatar. This digital representative serves as a bridge between technical innovation and visitor engagement—explaining Thakaa Med’s “predictive and proactive” healthcare vision through natural conversation while simultaneously acting as an automated lead-generation tool.
Project Goals:
- Simplify Innovation: Translate intricate AI diagnostic concepts into accessible, human-led conversations.
- Maximize Booth Engagement: Create a “hero” attraction that draws visitors and holds their attention in high-traffic halls.
- Automate Data Capture: Seamlessly collect visitor feedback and contact details through a guided conversational flow.
- Scalable Brand Presence: Develop a high-performance asset that can be deployed across multiple national and international summits.
The Experience:
- Conversational Healthcare “Expert”: Instead of static information boards, visitors interact with an AI avatar that understands and responds to context-specific questions about medical AI, predictive analytics, and Thakaa Med’s product suite.
- Smart Screen Integration: Optimized for 55-inch touchscreens and voice-driven interactions, the avatar provides a physical presence at the booth, greeting visitors and guiding them through the Thakaa Med ecosystem.
- Multilingual Interaction: With full support for both Arabic and English, the avatar ensures that Thakaa Med’s message resonates with a diverse range of local stakeholders and global healthcare partners.
Key Features:
- Generative AI Knowledge Base: Integrated with Thakaa Med’s proprietary data to provide accurate, real-time responses.
- Cross-Platform Compatibility: Designed to run smoothly via web browsers, kiosks, and mobile mirroring.
- Intelligent Lead Capture: Natural language prompts encourage visitors to share interests and contact info at the peak of their engagement.
- Dynamic Storytelling: The avatar adapts its tone to suit the visitor, making the “future of healthcare” feel personal and attainable.
Where It Was Deployed:
The success of the AI Avatar led to its recurring role as Thakaa Med’s primary engagement tool at several major Saudi Arabian and regional tech events:
- SIDC 2023 (Saudi International Dental Conference)
- IDEX 2024
- LEAP 2024 (Riyadh)
- Global Health Exhibition 2024 (KSA)
- AI Everything MEA Egypt 2026 (Planned/Deployed)
Why This Works for Health-Tech Brands:
- Consistency: The avatar delivers a perfect, branded pitch every single time, unaffected by staff fatigue or shift changes.
- Visual Clarity: For products like Stroke IQ or Dental IQ, the avatar can trigger visual aids on-screen to explain how AI identifies patterns in medical imaging.
- High ROI: By turning passive booth visits into recorded leads, the avatar provides measurable data on exhibition performance.
- Future-Proofing: Demonstrates that the brand isn’t just selling AI—they are successfully utilizing it to improve their own customer experience.
Summary:
The Thakaa Med AI Avatar highlights Metas’ expertise in deploying generative AI for physical environments. By humanizing healthcare technology, we helped Thakaa Med dominate exhibition floors across the Middle East, proving that the best way to explain the future is to let it speak for itself.
