Interactive Investor Enablement & Industrial City Guidance
Client: Royal Commission for Jubail and Yanbu (RCJY) Event: LEAP 2025 (Riyadh, Saudi Arabia) Year: 2025 Category: AI Avatar • Interactive Experience • Investor Enablement • Exhibition Engagement
Project Overview:
The Royal Commission for Jubail and Yanbu (RCJY) manages some of the world’s most significant industrial hubs. At LEAP 2025, the challenge was to present a vast array of investment opportunities across multiple cities (Jubail, Yanbu, Ras Al-Khair, and Jazan) in a way that was fast, intuitive, and engaging. Metas developed the RCJY Investment AI Avatar—a conversational assistant that acted as a high-level consultant, guiding visitors through industrial clusters and commercial zones to find the “best-fit” opportunities without the need for manual map-searching or dense document reviews.
Project Goals:
- Simplify Complex Portfolios: Translate massive industrial data into simple, guided choices for potential investors.
- Smart Opportunity Matching: Use interactive filtering to match a visitor’s sector, budget, and logistical needs with the right industrial city.
- High-Traffic Engagement: Stand out at the world’s most attended tech event (LEAP) with a futuristic, responsive AI persona.
- Support Vision 2030: Align with Saudi Arabia’s digital transformation goals by providing a tech-forward gateway to national investment.
The Experience:
- Interactive Location Discovery: Visitors could explore RCJY’s geographical footprint by asking simple questions such as, “Where can I invest in the chemicals sector?” or “Tell me about the logistics hubs in Yanbu.”
- Consultative Filtering Logic: Instead of a static directory, the avatar utilized a Best-Fit Recommendation engine. By asking a few short questions regarding the investor’s industry, required space, and timeline, the avatar could suggest the most relevant industrial clusters or commercial zones.
- Optimized Exhibition Flow: Designed specifically for the intense traffic of LEAP, the avatar provided rapid-fire answers and consistent messaging, ensuring that every visitor received a professional and accurate introduction to RCJY’s value proposition.
Key Features:
- Sector-Specific Guidance: Deep-dive information on Industrial, Commercial, Logistics, and Residential investment types.
- Location-Based Intelligence: Real-time information on the unique strengths of Jubail, Yanbu, Ras Al-Khair, and Jazan City for Primary and Downstream Industries.
- Lead Capture & Qualification: Integration of prompts to capture investor interests, facilitating efficient post-event follow-up for the RCJY investment team.
- Bilingual Support: Full conversational capability in Arabic and English to serve both local and international delegations.
Why This Works for Investment Promotion:
- Accelerated Decision-Making: Investors can find relevant opportunities in minutes, reducing the time spent on early-stage exploration.
- Scalable Knowledge: The avatar serves as a “Super-Representative,” holding vast amounts of data regarding city services, infrastructure, and investment incentives.
- Brand Leadership: Establishes RCJY as a modern, digitally-enabled commission that prioritizes ease-of-doing-business and investor experience.
- Measurable Interest: The back-end analytics provide RCJY with insights into which sectors and cities attracted the most interest during the event.
Summary:
The RCJY Investment AI Avatar at LEAP 2025 redefined how national commissions interact with global investors. By transforming static data into a dynamic, conversational journey, Metas provided RCJY with a high-impact tool that not only attracted attention but also streamlined the path from curiosity to serious investment consideration.
